News of cannabis legalization continues to create buzz around the world, particularly in the United States, Canada, and even Australia. Technology plays a great role in this booming industry – from cannabis production to e-commerce websites, the digitization of the industry knows no bounds.

With the industry slated to reach a whopping $4.5 billion in sales come 2021, it comes as no surprise why many individuals and companies alike are venturing in this industry. Further down the road, economic and business analysts foresee that the industry has the potential to hit multibillion-dollar returns.

One of the key players in the marijuana business today is the development and the increased used of technology. As a matter of fact, there are a number of technologies and developments which have invariably shaped the success of the field. Some of the businesses are already utilizing all sorts of technologies – from cultivating marijuana plants to extracting CBD oil to selling and marketing products.

Increased Demand for MJ and CBD Products

Aside from the continued fight towards legalization and regulation, the main reason why there is an increased demand for cannabis products is that more and more individuals are getting acquainted with the benefits that this herb can bring. While many people opt to use and smoke this plant for recreational purposes, most individuals who are seeking the aid of this miracle plant often use this for medical and medicinal purposes.

Following this increased patronage and demand, businesses are opening and launching their foray into the field left and right. Everywhere you look, you may see dispensaries, cultivation sites, and even stocks being sold under this.

With marijuana’s success and reach expected to grow steadily over the number of years, using technology to your advantage is a skill that must be mastered. While learning state laws and federal regulations come in handy, there is nothing like earning a profit from this sector using expertly crafted social and digital marketing strategies.

Below are excellent ideas that allow you to use technology and marketing products to your advantage.

Create Cannabis-Themed Content

While seamlessly made pictures and witty captions certainly capture the eyes of your target audience, such content can easily get lost in a market that is already permeated with countless brands. To set your offerings apart from others, setting up a website or a blog that highlights the benefits of cannabis or even CBD oil will help draw attention to what you are trying to promote.

Before launching a website or blogging platform, carefully examine the angle you are going for. Would you like to provide information to the reading public? Or perhaps you want to promote and highlight certain products or simply supply your readers with the latest news? Whatever angle you wish to take, know that creating targeted content will increase the people’s trust in you through the level of expertise and knowledge you impart.

You may also delve into product reviews, thereby providing more insight and clarity on the various CBD products that exist on the market today. However, venturing into this sector entails knowing not just about the products you intend on reviewing, so be wary.

In creating targeted content, one of the most effective ways to drive traffic is by using search engine optimization (SEO) tools, such as keyword ranking. By utilizing keywords and other forms of SEO marketing strategies, you can slowly but surely increase your website ranking. At the same time, it will allow you to reach underserved sectors that people look into when they talk about this industry.

Market Cannabis Goods Online

Seeing CBD beauty products and CBD oil edibles on various websites and social media platforms have become a norm nowadays. From seeing manufacturer’s claims to product raves, reviews, and feedback, marijuana-based products are not uncommon. In order to attain this kind of reach and traffic, putting up your business on the world wide web is a must.

The most affordable and perhaps manageable way to use technology is starting your own e-commerce site. This is where you can sell your cannabis-based products such as CBD infused beauty products, cannabis edibles, and even CBD oil vape pen starter kit. As waves of legalization take over the country, you may want to explore selling artworks, t-shirts, and accessories.

Take Advantage of Social Media

Social media plays a huge role in influencing our purchasing and consuming patterns. At times, these platforms also serve as avenues for news and other relevant information. Because of this, taking advantage of these different platforms to promote your wares will be a great marketing strategy on your part. Besides reaching more individuals across various parts of the globe, you will also increase your engagement and visibility over time.

Take for example Instagram and Facebook. In a highly digital age, you would be hard-pressed to find individuals who do not have accounts on these two essential platforms Reach like-minded people by taking snippets of your cannabis-related content and post it on these sites. Make sure to include a link to your article. Doing so will certainly invite more traffic and customer engagement.

Provide Engaging in-Store Experience

Marijuana dispensaries are designed to give both medical and recreational users access to cannabis. More than this, dispensaries serve as centers where individuals can gain more information about the benefits of marijuana and how this can aid in their everyday life, particularly those who suffer from certain kinds of illnesses.

To make visits fun and exciting, providing customers with unique in-store experiences should not be missed. This allows you to keep user interest at a maximum, thereby encouraging more customers to come in and see what you have to offer on the brands and products you have on hand.

For one, you can offer product demonstrations on newly acquired CBD oil vape pen starter kit you have or simply have a walkthrough certain types of buds. Since customers are all about having unique experiences, it might be useful to have displays or devices that engage their senses, such as providing avenues for interacting with certain types of buds or tasting new kind of cannabis edibles.

At the same time, make your store beginner-friendly. A television screen showing new products, an iPad allowing newbies to browse through offerings, or a tasting station will all surely provide an engaging and exciting in-store experience that will keep these loyal patrons coming back every so often. Even hosting events at your local dispensary will encourage both regular and new customers to come in, so make sure to take advantage of these events to widen your network and collect mobile numbers or email addresses which you can add to your directory listings.

Give Digitized Payment Methods and Ways of Communication

People rely on their smartphones, tablets, and other similar devices for means of communication. To reach these individuals, directly sending push messages via text or sending notifications via email would be a great help. Apart from building customer relationship and increasing database, brands working in this sector also reach their target audience and encourage more product sales.

Alongside digitizing and streamlining these modes of communication, make sure to elevate and enhance payment solutions as well. While we all know that cash is king, in a highly digital world, convenience and accessibility reign supreme. With this, making mobile and online payments available to customers will not only allow them to retain brand loyalty but also foster a deeper sense of connection and awareness.

Utilize Seed-to-Sale Technology

According to the press release by FinancialBuzz, seed-to-sale technology makes use of a unified system which allows businesses to track and report cultivation and sales of cannabis. Through this, distributors provide information regarding audit trails, ensuring they are fully complying with the laws in place. This type of software also allows marijuana companies to store records for auditing and inventory purposes, helping these businesses grow while still maintaining secure transactions.

What makes seed-to-sale technology attractive in light of the legalizations is the ability for the government to track and enforce rules and regulations while still allowing dispensaries to sell marijuana. It restores the federal government’s and state’s trust in the industry.

More than this, dispensaries and other trading institutions involved in this type of market can benefit greatly from this technology by creating individual consumer profiles, automating data entries, and providing automated discounts and loyalty programs. With this software under your care, you can lessen, if not totally eliminate risks for human error, but also enhance customer relationship – all with a single, efficient action.

The Future of Cannabis Under Technological Developments

As the marijuana industry continues to take the world by storm, it would not be surprising to see the future of cannabis flourishing under the limelight thanks to the technological advancements and developments in the field of marketing. From content creation to furthering in-store experiences, there are numerous ways this specific market could progress and reach the heights of success. For now, we believe that with cannabis legalization and technology taking center stage, the future is certainly looking brighter than ever before. So, dispensaries and businesses of all sizes, start taking notes.