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How You Should Talk to Your Family About Cannabis

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How You Should Talk to Your Family About Cannabis

The holiday season is no doubt a time for gatherings and endless family reunions. Often, immediate family members and even nosy relatives can’t help but pry into the most intimate aspects of your life. From investigating what’s going on in your personal life to asking your opinion on politics and marijuana, there are numerous topics families can get into.

While it’s easier to dismiss their queries on love and dating, your insights regarding cannabis and the legalization of this drug may be harder to avoid. After all, with state laws and legalizations coming up left and right, they may be hard-pressed to find out where you stand on this specific issue.

Most of your family members come from different generations and standpoints, so there is no surprise that they may hold different beliefs as well. However, as the booming marijuana and CBD oil industry take center stage, your family might be more curious about the second phase of legalization and what it means to use it in this age.

Rather than greeting their questions with raised eyebrows and sarcastic remarks, taking on a more educational stance might be of use, especially when you all get into a healthy discussion on the consumption of this plant. Parents or someone with authority in your family should have a guideline on discussing different aspects of cannabis. To know how you can best handle these questions, make sure to observe the following guidelines below.

Educate Them on Cannabis and CBD Oil Benefits

Contrary to popular belief, cannabis and its derivatives do more than just make you high. While smoking and ingesting its leaves and buds offers elevated feelings and feelings of euphoria due to its THC (tetrahydrocannabinol) content, it also provides more benefits than that.

For one, studies show that cancer patients who are prescribed and who use medical marijuana significantly manage their pain. Often, the use of this plant is also known to effectively control chronic pain. According to Harvard, marijuana is also used to treat nausea and weight loss.

CBD oil and CBD products also offer similar therapeutic effects, although these do not contain high levels of THC. Goods of this kind have proven effectivity in alleviating symptoms of anxiety, depression, insomnia, and even addressing conditions such as epilepsy.

Talk About Marijuana Laws and Regulations

Even at the height of cannabis legalization, discussing laws and state regulations are still challenging. While the drug is still not legal on a federal level, there are now a number of states which have recreationally legalized the use of this plant. In 30 states, those who have medical conditions and who are certified by a professional may be allowed to get a medical card that provides access to medical marijuana. In other states, CBD hemp oil is legally recognized as well.

In the neighboring country of Canada, the recreational use of cannabis has just been legalized last October 17, 2019. This means that visitors who wish to use the product may do. However, as with other state regulations, bringing the product out of the country is a federal offense.

Introduce a Variety of Cannabis Products

Baby boomers and other older generations have different perceptions of the product. While smoking marijuana was initially linked to “stoner” culture, more and more individuals are now keeping an open mind when it comes to cannabis.

To clue in your family members and relatives on what’s happening in the industry today, ease them in by naming the variety of cannabis and CBD products available on the market today. From CBD edibles, beverages, hemp oil beauty products, to vaping paraphernalia, consumption of this controversial plant does not necessarily have to be limited to traditional use. By informing your respective families on these offerings, the more likely they’ll be open to the idea of cannabis and its benefits existing in society today.

Above everything else, keep the discussion respectful and within the parameters of the law. By sticking to the facts and avoiding making exaggerated claims, you’ll be able to educate your family and the people around you. Stick with these steps and people might just find budding interest in the topic sooner rather than later.

Cannabis 101

When You Use CBD Every Day, This Is What Happens To Your Body [VIDEO]

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CBD products come in food products, oils, supplements, creams, and even pet food. But does CBD stand up to its current craze and what kind of health benefits can you get from ingesting it? Here are some benefits of taking CB if you use it every day.

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Cannabis & Technology

Holiday Marketing Tips for Cannabis Businesses

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Cannabis Businesses Marketing Tips

The holidays are just around the corner. And for most businesses – including cannabis dispensaries and companies – the holiday season is the most exciting time of the year. This is because family and friends are starting to buy their gifts in time for Christmas. For business owners, this article will help you implement proven effective cannabis marketing tips!

Cannabis businesses are not exempt from the holiday rush. As a matter of fact, apart from the renowned Hallmark holiday for cannabis-loving individuals, Christmas and the rest of the holiday season also provide ample profits for businesses. Many businesses ramp up their cannabis & CBD content to drive more traffic to their websites and their product offerings.

If you have a cannabis brand, now is the best time to launch your CBD oil products on the market. Apart from meeting the demand for cannabis also supplying consumers with a range of cannabis-infused products for Christmas. Wondering how you can take advantage of the holidays to effectively market cannabis products online? Check this list out.

Cannabis Holiday Marketing Tips

Use Eye-Catching Packaging

Let’s start with the appearance of your product packaging. Your product may be just as (or even more) effective and safe than other brands but with bland packaging, your items are sure to be overlooked. This is why it is important to use attention-grabbing designs.

To do this, you need to conceptualize a design that not only conveys the message you want to send but also sells your brand. Because it is Christmas, you might want to release your items in a packaging that shows the merriment of the season. From including season’s greetings to including images usually associated with the holiday, you can definitely have these themed designs on your packaging.

Ensure Freshness of CBD Products

When you market your products you want to make sure that you emphasize that what you are offering is fresh and safe to consume. Now, keep in mind that one of the most important aspects of marketing is ensuring that what you claim about the product is true.

So, make it a point to pick or develop a packaging technique that ensures that the items are completely sealed, preventing external factors from contaminating it. To let consumers know how fresh your product is, make it a point to include the manufacturing date on the label.

Properly Label All CBD Products

You also want to make sure that your products are properly labelled and this covers the compliance to regulations. Regulators find it important to have easily readable labels that immediately tells consumers that the product is infused with cannabinoids. Moreover, it is necessary to make sure that the packaging cannot be easily tampered with.

In the United States, state laws state that such products need to be inside child- and tamper-proof packaging. Moreover, you need to make sure that your labels clearly state that the items are CBD- or THC-infused, and with what percentage of both. Canada also has similar regulations. In fact, the country even has a standardized symbol to make sure that consumers know that the product they are about to buy is legitimate and compliant with related laws.

Green is In

In the current climate condition, many people are switching to green options. From reusable packaging to biodegradable ones, manufacturers and consumers are finding ways to minimize their contribution to climate change. Besides, what better way to celebrate the holidays than with products that are environment-friendly?

So, consider packing your cannabis and CBD products using green materials. You can opt for reusable jars and bottles, as well as biodegradable wrappers such as paper. If you also run your own dispensary, you can even establish a refill program that allows your customers to refill their reusable packaging, as long as this is legal in your location.

With the upcoming festivities, your cannabis business can definitely ride the tide not only of the holidays but also of the growing cannabis trend. With these marketing tips, you can leverage the season to boost your business, thus helping the cannabis industry.

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Cannabis Business

4 Smart Ways Cannabis Companies can Promote their Business on Social Media

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Cannabis in the Age of Social Media

In recent times, the cannabis industry has been booming with no signs of slowing up soon. In the last few years, more and more states have legalized the use of cannabis. In fact, most states have legalized the use of medical cannabis, and a few have even legalized it for recreational use. Cannabis has grown from a taboo subject to a high-flying billion-dollar industry. With many people wanting to try cannabis products, it is no surprise that the industry has grown so rapidly. The industry is going through a significant change, and much of it is thanks to social media.

Here are four smart ways that cannabis companies today are utilizing the benefits of cannabis social media to promote their products and services:

1. Utilize Hashtags to your advantage.

One of the fundamental aspects of getting your post discovered by people interested in your products and services is by making sure your keyword is hashtagged in your posts. Adding a #hastag to your posts allows people searching for that specific keyword or keyword phrase to find your posts easily. This could open some excellent doors for you and your cannabis business. Not only that, by properly hashtagging your posts, you enhance your chances of making it to the coveted “explore” page on Instagram.

2. Using Facebook to promote your Cannabis Product.

If you’re in the Cannabis industry, then you need to be on Facebook. It’s as simple as that. Facebook has over 2 Billion users, and it’s estimated that around 30% of them use Facebook to find places to eat and drink and find/buy products and services. Although it’s pretty challenging to promote your cannabis products or services on FB due to its current policies, there are clever ways you can still get the word out about your brand utilizing Facebook and its pixel as a conduit. You can run campaigns both paid and unpaid that highlight the benefits of your product. Let’s say you have a cannabis gummy product; you could create an ad or post that shows how natural health can help cure anxiety and depression. Once they land on your website, your Facebook pixel will “cookie” them, and you can retarget them in another campaign where you can work on collecting email addresses to run a more targeted campaign to your desired demographic.

3. Twitter is a powerful platform for social signaling

Twitter is not just a social network. It is also a powerful platform for social signaling. In the business world, social signaling is a powerful tool. When you post a tweet on your Twitter account, not only do people on Twitter see it, but it also gets some love from Google themselves. Google sees your post and gives a tiny bit of “link juice” and some trust signals as well! This is important in terms of Search Engine Optimization(SEO).

4. Working with a TikTok Influencer to boost your cannabis brands visibility

Working with TikTok influencers can help your cannabis brand’s exposure. Tiktok has been all of the rage lately, and the engagement on that platform is immense. Cannabis brands can look to work with micro-influencers subtly to push their products to the influencer’s audience. This can be a great way to increase exposure through microchannels and influencers on TikTok.

Conclusion

Social media is a great way to promote a cannabis business in a variety of ways. Social media is generally the beginning of building your company’s presence online, but it definitely should not be your only marketing strategy. With careful thought and a little creativity, it’s possible to build a strong following and a thriving business using social media. 

We hope you enjoyed our article on how to promote your marijuana business on social media!

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