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Reaching New Audiences: Cannabis in the Age of Social Media

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The cannabis industry is undoubtedly one of the hottest topics just about anywhere you look today. After all, while it is an ever-evolving landscape that calls for prevalence, decriminalization, legality, and accessibility, especially towards the public, there is still very much a stigma surrounding the use of this plant and other cannabis products on the market.

Often, cannabis brands and companies get a bad reputation for conjuring images of lawlessness and regulatory abandon, as well as the perennial stoner archetype that seeks to lump cannabis culture into one tight category. Alongside the continuing fight against prejudices, cannabis products and businesses have grappled to maintain relevance and presence in the public eye through the various social media platforms.

Besides furthering the discussion on the current political climate and economic realities surrounding businesses, medical marijuana and healthcare, and of course, criminal justice, the social networks of today stronghandedly help transform the way we see, think, and consume these cannabis products.

The shift from traditional marketing and advertisement to social media allowed organizations to break barriers and reach more audiences than they can ever imagine. Gone are the days when individuals and businesses solely relied on word-of-mouth marketing or even brick-and-mortar establishments. Today, social media platforms have set a revolutionary approach to marketing and they are certainly not going back.

Cannabis in Social Media Networks

Perhaps the three most influential and powerful social media networks of all time are Facebook, Instagram, and Twitter. All three generally command a strong following and provide a community for discussions, and recently, for selling products.

For a cannabis brand, however, even these platforms may appear restricting, what with the numerous restrictive rules and regulations and place. As a matter of fact, for many marijuana companies, the life in these platforms can be quite gruesome, and truth be told, a different kind of warfare.

Apart from the cutthroat competition, the complex algorithms of these platforms also make it a tough landscape to navigate. One wrong move – whether it be a post that “violates” community standards and whatnot – can get followers removed from accounts, or worse, accounts being disabled. These algorithms can make or break a brand, from followers seeing content churned out by firms to content being closely monitored to closing accounts entirely.

Despite these, all three platforms, particularly Instagram, has served as a revolutionary marketing tool that allowed businesses to thrive and reach new heights. Although these cannabis businesses aren’t exactly permitted to operate businesses on social media, they have come to carve their own niche in these spaces.

To continue reaching audiences organically, cannabis products and related content must adhere to community rules and standards, such as putting age restrictions. With e-commerce out of the picture for those in the marijuana industry, businesses in this category have taken to fresher and more innovative approaches to attract consumer interest and to grow sales. Case in point? Highlighting lifestyle and education, rather than simply erring on traditional promotional and retail techniques.

While there certainly are restrictions in place, there is no surprise that Instagram remains king in marketing. It has become an essential platform for building a cannabis presence and increasing engagement. Not to mention, this also serves as a gateway for getting and bartering goods.

Instagram, after all, has become synonymous for curating beautiful images that tell a story, thereby driving consumers to connect to the growing interest towards cannabis culture and vise versa. One study even shows that despite the restrictions of this Facebook-owned network, cannabis advertisements are still very much prevalent, and have been, in fact, responsible for the increase in cannabis use and interest, including in younger generations.

While Instagram is definitely at the top of the social media marketing game, that is not to say the other platforms are not doing its thing. More than anything, Twitter is serving as an avenue for conversation and dialogue surrounding the various issues the cannabis industry faces. Twitter is also at the forefront of sharing news and all the latest happenings. Some social media sites are entirely dedicated to Cannabis and CBD businesses

Meanwhile, Reddit provides different insights towards the growing interest in stocks, as well as the place to come for more (in-depth) community talk. Meanwhile, YouTube is not behind these platforms, with the video-sharing and content page providing clips and videos of various topics – from growing your marijuana plants, cleaning your CBD vape pen and even reviewing CBD beauty products.

Branching Out to Other Media Sources

Apart from the aforementioned social networking sites, other platforms are also joining the trend and the advocacy of not only legalizing marijuana, but also decriminalizing it. While the majority of the states in America today have legalized the use and selling of this plant, there is still much push against its federal restrictions.

One of the biggest names in the media industry that you can come across is Netflix. This streaming giant has become a household name in the past few years thanks to the extensive collection of titles under its name. In the past few years, Netflix has helped bring cannabis-centric televisions shows and documentaries closer to the people.

One of the more provocative yet downright enlightening shows that center on marijuana is Grass is Greener. More than tackling the war on drugs, this documentary film explores the racial injustices that are still deeply rooted in the United States and its relation to the plant.

Just this 2020, Netflix produced yet another original creation, Cooked with Cannabis, this time attempting to destigmatize the plant by providing viewers with an elevated dining experience. This show emphasizes the artful and creative interpretation of THC and CBD oil creations in food.

Other marijuana documentaries that are worth giving a shot is The Culture High, with Snoop Dogg, Wiz Khalifa, Joe Rogan, and Sir Richard Branson all participating in one hilarious and deeper insight on the drug. Kid Cannabis is also a beautiful and real-life representation surrounding the use of this plant.

Meanwhile, HBO is not far from Netflix, with the network having its own High Maintenance comedy series attract thousands, if not millions, of viewers. Disjointed has also seen millions of viewers get hooked with its content on HBO.

Ronin, on the other hand, has taken cannabis media consumption to a whole new level – dedicating a streaming service entirely for this plant and other CBD oil-related content. Some of the highly controversial and engaging shows that people can watch are Marijuana Mania and Pot Pie.

Even established publications such as the likes of Playboy are using their platform to help change the current landscape. In many ways, these once traditional pillars of publishing, advertisement, and entertainment are now calling for a new kind of advocacy or awareness.

In a recent op-ed, Playboy called for the legalization, decriminalization, and destigmatization of cannabis. Alongside their fight towards cannabis law reform, the brand has kicked off a mentorship and advocacy campaign that assists the underserved and underrepresented entrepreneurs within the cannabis industry.

Another prominent figure that is challenging mainstream media and gearing to put cannabis into the limelight is David Hershkovits. Known for establishing Paper Magazine and a writer for different publication with the likes of GQ and Vanity Fair, Hershkovits is now using podcast closer to the people through this Light Culture segment in partnership with Vancouver’s Burb Cannabis.

Other podcasts that are worth listening to if you have the time is Blunt Blowin’ Mama. This is primarily women-led and centered on moms and who consume cannabis products, which is certainly a breath of fresh air on its own.

How to Know More About Cannabis Culture

Given that the cannabis landscape is constantly changing and expanding, you might want to also grow your knowledge on the various issues and concerns tackled today. If you are interested in appreciating cannabis on your feed and furthering your insights, below are cannabis-focused social media sites and pages to check out:

  • Plants Before Pills

Plants Before Pills is an online publication which provides a great resource on all the latest events and happenings on all things cannabis. They deliver high-quality educational content and stories – from news articles to how-tos ane everything else in between. This is one resource you can find on IG, Twitter, and Facebook.

  • High Times Magazine

No stranger to us, this is arguably one of the most significant and transcendent online marijuana-centric publications around the globe. It lends timely news surrounding the plant, as well as a wealth of other topics such as enjoying cannabis and CBD products, politics, features, and many others.

  • Old Pal Provisions (@oldpal on Instagram)

Old Pal Provisions is a cannabis company that offers a number of quality artisan goods ranging from clothes, paraphernalia to good old marijuana itself. Rather than going the more popular route and tapping influencers, this brand surely carves its own path by working with people who truly identify with cannabis culture.

Old world, groovy meets edgy, modern visuals, Old Pal succeeds in standing out from its competitors by putting up a series of posts that seemingly create a poster-like appearance. More than its eye-catching visuals, the brand is worth a visit because it continually supports and promotes causes – from the feminist movement to the recent Black Lives Matter movement.  

The Bottom Line

The prevalence of cannabis in the age of social media shows that there is a high demand for content and connection with the culture. With these platforms, you can definitely immerse yourself in the movement and learn more about the plant and the culture surrounding it.

Cannabis Blogs

CBD Trends in 2022

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CBD Trends in 2022

One of the fastest-growing product categories will be CBD in 2022, with sales estimated to reach $1.3 billion, according to New Frontier Data. There is still no FDA approval for the use of CBD products, which include CBD extracted from hemp, in food and drinks.

There are currently just a handful of jurisdictions that allow the sale of CBD-based products, and each state has its own set of laws in place. Let’s take a look at the top CBD trends that you can anticipate to see in 2022.

CBD Trends in 2022 – A better tomorrow

CBD Trends in 2022

Hemp-derived cannabinoids will be worth $4.6 billion in sales in the United States by 2020, a huge increase in sales just two years after federal legalization. Two prominent projections predict that the U.S. market would expand from $15 billion to more than $20 billion by the years 2025 and 2024, respectively.

Currently, a large variety of CBD products are available from a variety of firms. As more firms produce products that focus specifically on each of hemp’s roughly 100 minor cannabinoids, this variety is sure to grow. Cannabinol, cannabigerol, and other chemicals and mixtures will be created for specialized applications.

Greater CBD Consumer Diversity

Marijuana is becoming less of a “bad guy” as the debate over its legalization and the advantages of CBD becomes more open. However, a growing number of people are turning to CBD for its medicinal properties.

Cannabis users used to be stigmatized. Marijuana usage is becoming more common in the United States, with 49 percent of those who use it having a bachelor’s degree or above. The disparity between the sexes when it comes to cannabis usage is narrowing, with a bigger proportion of female cannabis users. Menstrual cramps are a common reason for women to turn to CBD, thanks to the compound’s ability to alleviate discomfort.

Pets are the most unconventional newcomers to the world of CBD. Even animals benefit from the same medicinal properties as humans. CBD can be used as a treatment for chronic pain if conventional therapy fails for your pet.

Customers will continue to grow as more states decriminalize and legalize cannabis, and this trend is expected to continue as more states decriminalize and legalize cannabis.

More Developments on CBD Legalization

Businesses are cashing in on the now-booming CBD sector following the passage of the 2018 Farm Bill and the legalization of cannabis in some states. The medicinal and economic advantages of CBD products have prompted more states to legalize the use and sale of CBD products.

Many states in the United States, including Connecticut, plan to legalize CBD completely by May 2022. It’s a new era for the cannabis business with the Hemp Economic Mobilization Plan (HEMP) Act of 2021. Farmers are protected from having their crops destroyed if their cannabis plants have a THC content of more than 0.3 percent.

As a result, the definition of hemp has been changed to include cannabis plants with less than 0.3 percent THC. For the first time, CBD has been approved for medicinal usage in Georgia, Hawaii, and Minnesota, with Connecticut hoping to completely allow it by May 2022.

Conclusion

It’s exhilarating to consider CBD’s possibilities in the future. More and more people are embracing CBD as a health supplement, and we’re seeing more CBD Trends and studies on how this plant may be utilized to cure various ailments.

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Cannabis Lifestyle

Best CBD for Pain 2022 [VIDEO]

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CBD for Pain 2022

It is now widely-known that CBD can help reduce pain in the body. This video discusses how full Spectrum CBD helps with pain and how it can be applied for maximum effectiveness.

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Benefits of Medical Marijuana

How to Take Epidiolex and What Are Its Side Effects

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Epidiolex

Epilepsy sufferers with Lennox-Gastaut syndrome and Dravet syndrome can now use Epidiolex oral solution, which was approved by the US Food and Drug Administration on June 25, 2018. To our knowledge, this is the first marijuana-derived medication to be authorized by the FDA. For the first time, an FDA-approved medicine has been approved for the treatment of Dravet syndrome patients.

But aside from being the first-ever accepted CBD drug, do we really know what Epidiolex is? In this article, we will give you more information about this drug, the benefits, and side effects. Read on for more details.

Epidiolex and Its Effectiveness

Epidiolex
© CNNWire

To treat seizures caused by Lennox-Gastaut, Dravet, or Tuberous Sclerosis Complex (TSC) in persons 1 year of age and older, Epidiolex is prescribed. For those using the medicine, Epidiolex was found to reduce the number of seizures they had during clinical trials. Cannabidiol is the active component in this medication. It’s only available under the brand name. Isn’t presently accessible as a generic medication.

How to Use Epidiolex

As instructed by your doctor, take Epidiolex medicine twice a day by mouth. With or without meals, this drug should be taken in the same manner for each and every dose. Choosing one method and sticking to it is essential. How much medicine you take is determined by your health status and any other drugs you may be taking.

If you’re taking any kind of medication, whether prescription or non-prescription, inform your doctor and pharmacist about it. Your doctor may instruct you to begin taking this medicine at a lower dosage and gradually raise your dosage in order to minimize the chance of adverse effects.

Your doctor may also gradually lower your dosage if you are told to stop using this medicine. Observe your doctor’s advice to the letter. Using a specific spoon or measuring equipment, carefully measure the dosage. Avoid using a household spoon since you may not receive the right dosage.

Side Effects

Sleepiness, exhaustion, difficulty falling asleep or staying asleep, a lack of energy and a decrease in appetite, weight loss, or diarrhea are all possibilities. It’s important to notify your doctor or pharmacist if any of these side effects continue or worsen.

Remember that your doctor ordered this medicine because he or she believes that the benefits outweigh the risks. The majority of people who use this medicine do not have any substantial adverse effects.

Signs of liver damage should be reported to your doctor as soon as possible. Anti-seizure medicines may cause depression, suicidal thoughts, or other mental/mood issues in a tiny percentage of people.

The risk of a severe allergic response to this medication is quite low. However, if you detect any signs of a severe allergic response, such as a rash, itching, swelling, severe dizziness, or difficulty breathing, you should seek immediate medical attention.

How Much Is Epidiolex?

The price of Epidiolex might vary, just like the price of any other drug. Epidiolex may only be available at a specialized pharmacy. Specialty drugs are permitted to be sold at this pharmacy. Patients may need assistance from a healthcare professional in order to properly and efficiently utilize these medications.

Your insurance provider may demand that you obtain prior authorization before covering Epidiolex. As a result, before your insurance company will pay a prescription medication, your doctor and insurance company must talk about it.

Whether or not a medicine is covered by insurance depends on the outcome of the prior authorization request. Your insurance provider can help you determine whether or not you need prior permission for Epidiolex.

Conclusion

Though Epidiolex is an FDA-approved drug, there are no guaranteed similar good effects on every person. So if you ever encountered side effects that are listed above or anything that makes you feel uncomfortable after taking Epidiolex, it is recommended to consult your doctor immediately.

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