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Reaching New Audiences: Cannabis in the Age of Social Media

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The cannabis industry is undoubtedly one of the hottest topics just about anywhere you look today. After all, while it is an ever-evolving landscape that calls for prevalence, decriminalization, legality, and accessibility, especially towards the public, there is still very much a stigma surrounding the use of this plant and other cannabis products on the market.

Often, cannabis brands and companies get a bad reputation for conjuring images of lawlessness and regulatory abandon, as well as the perennial stoner archetype that seeks to lump cannabis culture into one tight category. Alongside the continuing fight against prejudices, cannabis products and businesses have grappled to maintain relevance and presence in the public eye through the various social media platforms.

Besides furthering the discussion on the current political climate and economic realities surrounding businesses, medical marijuana and healthcare, and of course, criminal justice, the social networks of today stronghandedly help transform the way we see, think, and consume these cannabis products.

The shift from traditional marketing and advertisement to social media allowed organizations to break barriers and reach more audiences than they can ever imagine. Gone are the days when individuals and businesses solely relied on word-of-mouth marketing or even brick-and-mortar establishments. Today, social media platforms have set a revolutionary approach to marketing and they are certainly not going back.

Cannabis in Social Media Networks

Perhaps the three most influential and powerful social media networks of all time are Facebook, Instagram, and Twitter. All three generally command a strong following and provide a community for discussions, and recently, for selling products.

For a cannabis brand, however, even these platforms may appear restricting, what with the numerous restrictive rules and regulations and place. As a matter of fact, for many marijuana companies, the life in these platforms can be quite gruesome, and truth be told, a different kind of warfare.

Apart from the cutthroat competition, the complex algorithms of these platforms also make it a tough landscape to navigate. One wrong move – whether it be a post that “violates” community standards and whatnot – can get followers removed from accounts, or worse, accounts being disabled. These algorithms can make or break a brand, from followers seeing content churned out by firms to content being closely monitored to closing accounts entirely.

Despite these, all three platforms, particularly Instagram, has served as a revolutionary marketing tool that allowed businesses to thrive and reach new heights. Although these cannabis businesses aren’t exactly permitted to operate businesses on social media, they have come to carve their own niche in these spaces.

To continue reaching audiences organically, cannabis products and related content must adhere to community rules and standards, such as putting age restrictions. With e-commerce out of the picture for those in the marijuana industry, businesses in this category have taken to fresher and more innovative approaches to attract consumer interest and to grow sales. Case in point? Highlighting lifestyle and education, rather than simply erring on traditional promotional and retail techniques.

While there certainly are restrictions in place, there is no surprise that Instagram remains king in marketing. It has become an essential platform for building a cannabis presence and increasing engagement. Not to mention, this also serves as a gateway for getting and bartering goods.

Instagram, after all, has become synonymous for curating beautiful images that tell a story, thereby driving consumers to connect to the growing interest towards cannabis culture and vise versa. One study even shows that despite the restrictions of this Facebook-owned network, cannabis advertisements are still very much prevalent, and have been, in fact, responsible for the increase in cannabis use and interest, including in younger generations.

While Instagram is definitely at the top of the social media marketing game, that is not to say the other platforms are not doing its thing. More than anything, Twitter is serving as an avenue for conversation and dialogue surrounding the various issues the cannabis industry faces. Twitter is also at the forefront of sharing news and all the latest happenings. Some social media sites are entirely dedicated to Cannabis and CBD businesses

Meanwhile, Reddit provides different insights towards the growing interest in stocks, as well as the place to come for more (in-depth) community talk. Meanwhile, YouTube is not behind these platforms, with the video-sharing and content page providing clips and videos of various topics – from growing your marijuana plants, cleaning your CBD vape pen and even reviewing CBD beauty products.

Branching Out to Other Media Sources

Apart from the aforementioned social networking sites, other platforms are also joining the trend and the advocacy of not only legalizing marijuana, but also decriminalizing it. While the majority of the states in America today have legalized the use and selling of this plant, there is still much push against its federal restrictions.

One of the biggest names in the media industry that you can come across is Netflix. This streaming giant has become a household name in the past few years thanks to the extensive collection of titles under its name. In the past few years, Netflix has helped bring cannabis-centric televisions shows and documentaries closer to the people.

One of the more provocative yet downright enlightening shows that center on marijuana is Grass is Greener. More than tackling the war on drugs, this documentary film explores the racial injustices that are still deeply rooted in the United States and its relation to the plant.

Just this 2020, Netflix produced yet another original creation, Cooked with Cannabis, this time attempting to destigmatize the plant by providing viewers with an elevated dining experience. This show emphasizes the artful and creative interpretation of THC and CBD oil creations in food.

Other marijuana documentaries that are worth giving a shot is The Culture High, with Snoop Dogg, Wiz Khalifa, Joe Rogan, and Sir Richard Branson all participating in one hilarious and deeper insight on the drug. Kid Cannabis is also a beautiful and real-life representation surrounding the use of this plant.

Meanwhile, HBO is not far from Netflix, with the network having its own High Maintenance comedy series attract thousands, if not millions, of viewers. Disjointed has also seen millions of viewers get hooked with its content on HBO.

Ronin, on the other hand, has taken cannabis media consumption to a whole new level – dedicating a streaming service entirely for this plant and other CBD oil-related content. Some of the highly controversial and engaging shows that people can watch are Marijuana Mania and Pot Pie.

Even established publications such as the likes of Playboy are using their platform to help change the current landscape. In many ways, these once traditional pillars of publishing, advertisement, and entertainment are now calling for a new kind of advocacy or awareness.

In a recent op-ed, Playboy called for the legalization, decriminalization, and destigmatization of cannabis. Alongside their fight towards cannabis law reform, the brand has kicked off a mentorship and advocacy campaign that assists the underserved and underrepresented entrepreneurs within the cannabis industry.

Another prominent figure that is challenging mainstream media and gearing to put cannabis into the limelight is David Hershkovits. Known for establishing Paper Magazine and a writer for different publication with the likes of GQ and Vanity Fair, Hershkovits is now using podcast closer to the people through this Light Culture segment in partnership with Vancouver’s Burb Cannabis.

Other podcasts that are worth listening to if you have the time is Blunt Blowin’ Mama. This is primarily women-led and centered on moms and who consume cannabis products, which is certainly a breath of fresh air on its own.

How to Know More About Cannabis Culture

Given that the cannabis landscape is constantly changing and expanding, you might want to also grow your knowledge on the various issues and concerns tackled today. If you are interested in appreciating cannabis on your feed and furthering your insights, below are cannabis-focused social media sites and pages to check out:

  • Plants Before Pills

Plants Before Pills is an online publication which provides a great resource on all the latest events and happenings on all things cannabis. They deliver high-quality educational content and stories – from news articles to how-tos ane everything else in between. This is one resource you can find on IG, Twitter, and Facebook.

  • High Times Magazine

No stranger to us, this is arguably one of the most significant and transcendent online marijuana-centric publications around the globe. It lends timely news surrounding the plant, as well as a wealth of other topics such as enjoying cannabis and CBD products, politics, features, and many others.

  • Old Pal Provisions (@oldpal on Instagram)

Old Pal Provisions is a cannabis company that offers a number of quality artisan goods ranging from clothes, paraphernalia to good old marijuana itself. Rather than going the more popular route and tapping influencers, this brand surely carves its own path by working with people who truly identify with cannabis culture.

Old world, groovy meets edgy, modern visuals, Old Pal succeeds in standing out from its competitors by putting up a series of posts that seemingly create a poster-like appearance. More than its eye-catching visuals, the brand is worth a visit because it continually supports and promotes causes – from the feminist movement to the recent Black Lives Matter movement.  

The Bottom Line

The prevalence of cannabis in the age of social media shows that there is a high demand for content and connection with the culture. With these platforms, you can definitely immerse yourself in the movement and learn more about the plant and the culture surrounding it.

Cannabis Blogs

CBD Business Ideas

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CBD Business Ideas

Cannabis has become a hot topic in the media during the last several years. CBD products are a big cause for the sudden increase in cannabis industry demand.

Cannabis-derived CBD does not make you high despite its presence in the plant. Instead, many people think that CBD offers several health advantages. In addition to alleviating anxiety and soothing pain, it also reduces inflammation and treats a variety of skin problems. Cannabidiol made its debut in 2018 with the first drop!

A recent analysis forecasts that the market would expand by up to 21.2% annually by 2028. This is mostly because CBD has so many healing effects. The emerging industry has quickly become a well-known source of revenue after receiving official clearance in a number of states.

Here are some profitable CBD Business ideas

#1 CBD Cosmetics

CBD may be able to alleviate symptoms of dryness, irritation, and discomfort in the skin. CBD cosmetics have arisen as a new trend in the burgeoning market for natural goods like hemp oil. CBD beauty products are now available in a wide range of forms, including creams, lip balms, face masks, lotions, and more.

Customers who know about the advantages of CBD, particularly in skin care and cosmetics, are the ideal target audience in this industry. Once you’ve decided to give it a shot, be ready to handle things like research and development, packaging, and marketing, and locating potential merchants for your product.

Initial expenditures include insurance, payroll, marketing materials, and your money site, but are not limited to these. For the most part, you may anticipate to pay anywhere between $75,000 to well over $200,000.

#2 CBD-Infused Drinks

CBD Infused Drinks

CBD-infused beverages may become increasingly popular in the future years, according to current trends. It’s possible that CBD beverages might pose a challenge to the alcoholic beverage industry’s dominance in the future, according to a research by Prohibition Partners. According to the findings of the research, the new market has the potential to reach USD four billion by 2024.

Coffee, water, beer, and tea are just a handful of the CBD-infused beverages now available on the market. While CBD-infused coffee may appear perplexing and difficult to understand, it’s actually rather easy. You may make a CBD latte by mixing cannabidiol with cold brew, expresso, or milk.

On the other hand, adding cannabidiol to water might be a challenge because THC and CBD do not mix well with water. Yet another method known as “nanotechnology” may be able to aid in your quest for a solution. Since 2014, a company called CBD Living has made CBD water using this technique. Definitely a promising one of the promising CBD Business ideas you would want to venture.

#3 CBD-Infused Pet Products

A big proportion of the CBD business has enormous potential: pet products. Hemp-based CBD pet products are expected to contribute for 3 to 5 percent of total U.S. hemp CBD sales by 2025, according to a Nielsen research. Seventy-four percent of CBD purchasers own a pet, which is significant.

#4 Skin and Body Essentials

For individuals who prefer not to drink or inhale CBD products, putting it on their skin is a great option. Fast-moving topical treatments include ingredients like aloe vera or goat milk that have dermatological-enhancing effects. Additionally, you have the option of using some CBD in your goods.

Advertising, marketing plans, recommendation, long-term preservation, and fulfillment costs all need to be considered when running this type of business. Rent, wages, insurance payments, and worker’s compensation are all part of running a physical retail store.

#5 Pills and Capsules

CBD Business Ideas - Pills

Given that CBD supplements constitute food, they do have an effect on the health of those who eat them Before you do anything else, be sure you review all of the federal laws and state regulations that are relevant to your industry. Despite this, CBD products sold as tablets are not claimed to be safe by the FDA.

Identify a dependable CBD source before starting with this CBD business ideas to ensure success. Aside from that, check to see if the supplements you purchase are compliant with local and state laws. To ensure high-quality items, a reliable supplier will need customers to submit to extensive testing before receiving their goods.

Conclusion

If you’re ready to take a chance, CBD can open up a world of business prospects for you. However, you’ll have to have a thick skin to endure the industry’s strict restrictions and regulations. Do extensive study about the law’s requirements, your target market, and the items you want to offer if you want a rewarding experience in business.

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Cannabis Blogs

Is There Really a Good Time to Take CBD?

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Cbd oil - when to take

With the health benefits of CBD Oil making rounds in different parts of the globe, it is difficult not to become intrigued about what it has to offer. From helping manage stress and anxiety to treating chronic pain and a host of other conditions, it is easy to see why CBD oil products have successfully entered the mainstream.

Since trying this out may be on the horizon for you, you must know by now the products you want to start with. From tinctures to edibles, there are tons of options available out there. Now, the problem lies with how and when to take cannabidiol oil products. This guide will let you decide when to take it.

Factors to Consider

CBD Oil
  • Purpose of Taking Cannabidiol

There are various reasons why you may want to try or take cannabidiol in the first place. Whether it’s aimed to improve your sleep, relieve pain, uplift your mood or everything else in between, factoring these in your decision will let you know when it’s the best time to ingest CBD.

  • Type of CBD Product

Another factor to consider when taking cannabidiol oil items is to determine the type of product you want to use. There are tinctures and oils, ointments, as well as edibles such as CBD gummies, and even vaping products.

Bear in mind that while some products, such as vaping, can take effect right away, there are some products that take time to show their effectiveness such as topicals or edibles.

  • Potency of the Product

There are different doses for different folks depending on what it is intended for. Higher doses are usually targeted for more intense purposes, while lower doses also cater to other more minor issues. Starting small is normally advised for beginners so they can fully gauge and understand how their body works and reacts to CBD.

Taking CBD: During the Day or at Night time?

For individuals who want to start their day energized and in a great mood, chances are, taking CBD products in the morning with your breakfast or even during lunch can help you function better throughout the day.

Taking CBD products during the day also promotes productivity and even help individuals focus. Since cannabidiol is a non-psychoactive compound, it would not produce a stimulating or high-inducing effect. Instead, it will aid in producing a calming effect that relieves stress and anxiety at the same time.

On the other hand, if you are aiming for a good night’s rest or simply want a night of relaxation, taking it in the afternoon or right before your bedtime is the way to go. Higher doses are said to lead to faster and more efficient sleeping patterns, leading to a more relaxed state.

The Bottom Line

Cannabidiol products are not one-size-fits-all, so trying different approaches over time can help you determine what time of the day works best for you and your needs. While it certainly can be taken at any time, these aforementioned suggestions are here to guide you in achieving what you want CBD to do for you.

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Cannabis Lifestyle

CBD OIL BENEFITS + what it did to my skin! [VIDEO]

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CBD OIL BENEFITS

This video talks about the benefits of CBD oil for skin. Many users are starting to notice how CBD can work well in making the skin more healthy, plump, and supple. It can also address a variety of skin issues such as acne and redness.

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