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Reaching New Audiences: Cannabis in the Age of Social Media

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The cannabis industry is undoubtedly one of the hottest topics just about anywhere you look today. After all, while it is an ever-evolving landscape that calls for prevalence, decriminalization, legality, and accessibility, especially towards the public, there is still very much a stigma surrounding the use of this plant and other cannabis products on the market.

Often, cannabis brands and companies get a bad reputation for conjuring images of lawlessness and regulatory abandon, as well as the perennial stoner archetype that seeks to lump cannabis culture into one tight category. Alongside the continuing fight against prejudices, cannabis products and businesses have grappled to maintain relevance and presence in the public eye through the various social media platforms.

Besides furthering the discussion on the current political climate and economic realities surrounding businesses, medical marijuana and healthcare, and of course, criminal justice, the social networks of today stronghandedly help transform the way we see, think, and consume these cannabis products.

The shift from traditional marketing and advertisement to social media allowed organizations to break barriers and reach more audiences than they can ever imagine. Gone are the days when individuals and businesses solely relied on word-of-mouth marketing or even brick-and-mortar establishments. Today, social media platforms have set a revolutionary approach to marketing and they are certainly not going back.

Cannabis in Social Media Networks

Perhaps the three most influential and powerful social media networks of all time are Facebook, Instagram, and Twitter. All three generally command a strong following and provide a community for discussions, and recently, for selling products.

For a cannabis brand, however, even these platforms may appear restricting, what with the numerous restrictive rules and regulations and place. As a matter of fact, for many marijuana companies, the life in these platforms can be quite gruesome, and truth be told, a different kind of warfare.

Apart from the cutthroat competition, the complex algorithms of these platforms also make it a tough landscape to navigate. One wrong move – whether it be a post that “violates” community standards and whatnot – can get followers removed from accounts, or worse, accounts being disabled. These algorithms can make or break a brand, from followers seeing content churned out by firms to content being closely monitored to closing accounts entirely.

Despite these, all three platforms, particularly Instagram, has served as a revolutionary marketing tool that allowed businesses to thrive and reach new heights. Although these cannabis businesses aren’t exactly permitted to operate businesses on social media, they have come to carve their own niche in these spaces.

To continue reaching audiences organically, cannabis products and related content must adhere to community rules and standards, such as putting age restrictions. With e-commerce out of the picture for those in the marijuana industry, businesses in this category have taken to fresher and more innovative approaches to attract consumer interest and to grow sales. Case in point? Highlighting lifestyle and education, rather than simply erring on traditional promotional and retail techniques.

While there certainly are restrictions in place, there is no surprise that Instagram remains king in marketing. It has become an essential platform for building a cannabis presence and increasing engagement. Not to mention, this also serves as a gateway for getting and bartering goods.

Instagram, after all, has become synonymous for curating beautiful images that tell a story, thereby driving consumers to connect to the growing interest towards cannabis culture and vise versa. One study even shows that despite the restrictions of this Facebook-owned network, cannabis advertisements are still very much prevalent, and have been, in fact, responsible for the increase in cannabis use and interest, including in younger generations.

While Instagram is definitely at the top of the social media marketing game, that is not to say the other platforms are not doing its thing. More than anything, Twitter is serving as an avenue for conversation and dialogue surrounding the various issues the cannabis industry faces. Twitter is also at the forefront of sharing news and all the latest happenings. Some social media sites are entirely dedicated to Cannabis and CBD businesses

Meanwhile, Reddit provides different insights towards the growing interest in stocks, as well as the place to come for more (in-depth) community talk. Meanwhile, YouTube is not behind these platforms, with the video-sharing and content page providing clips and videos of various topics – from growing your marijuana plants, cleaning your CBD vape pen and even reviewing CBD beauty products.

Branching Out to Other Media Sources

Apart from the aforementioned social networking sites, other platforms are also joining the trend and the advocacy of not only legalizing marijuana, but also decriminalizing it. While the majority of the states in America today have legalized the use and selling of this plant, there is still much push against its federal restrictions.

One of the biggest names in the media industry that you can come across is Netflix. This streaming giant has become a household name in the past few years thanks to the extensive collection of titles under its name. In the past few years, Netflix has helped bring cannabis-centric televisions shows and documentaries closer to the people.

One of the more provocative yet downright enlightening shows that center on marijuana is Grass is Greener. More than tackling the war on drugs, this documentary film explores the racial injustices that are still deeply rooted in the United States and its relation to the plant.

Just this 2020, Netflix produced yet another original creation, Cooked with Cannabis, this time attempting to destigmatize the plant by providing viewers with an elevated dining experience. This show emphasizes the artful and creative interpretation of THC and CBD oil creations in food.

Other marijuana documentaries that are worth giving a shot is The Culture High, with Snoop Dogg, Wiz Khalifa, Joe Rogan, and Sir Richard Branson all participating in one hilarious and deeper insight on the drug. Kid Cannabis is also a beautiful and real-life representation surrounding the use of this plant.

Meanwhile, HBO is not far from Netflix, with the network having its own High Maintenance comedy series attract thousands, if not millions, of viewers. Disjointed has also seen millions of viewers get hooked with its content on HBO.

Ronin, on the other hand, has taken cannabis media consumption to a whole new level – dedicating a streaming service entirely for this plant and other CBD oil-related content. Some of the highly controversial and engaging shows that people can watch are Marijuana Mania and Pot Pie.

Even established publications such as the likes of Playboy are using their platform to help change the current landscape. In many ways, these once traditional pillars of publishing, advertisement, and entertainment are now calling for a new kind of advocacy or awareness.

In a recent op-ed, Playboy called for the legalization, decriminalization, and destigmatization of cannabis. Alongside their fight towards cannabis law reform, the brand has kicked off a mentorship and advocacy campaign that assists the underserved and underrepresented entrepreneurs within the cannabis industry.

Another prominent figure that is challenging mainstream media and gearing to put cannabis into the limelight is David Hershkovits. Known for establishing Paper Magazine and a writer for different publication with the likes of GQ and Vanity Fair, Hershkovits is now using podcast closer to the people through this Light Culture segment in partnership with Vancouver’s Burb Cannabis.

Other podcasts that are worth listening to if you have the time is Blunt Blowin’ Mama. This is primarily women-led and centered on moms and who consume cannabis products, which is certainly a breath of fresh air on its own.

How to Know More About Cannabis Culture

Given that the cannabis landscape is constantly changing and expanding, you might want to also grow your knowledge on the various issues and concerns tackled today. If you are interested in appreciating cannabis on your feed and furthering your insights, below are cannabis-focused social media sites and pages to check out:

  • Plants Before Pills

Plants Before Pills is an online publication which provides a great resource on all the latest events and happenings on all things cannabis. They deliver high-quality educational content and stories – from news articles to how-tos ane everything else in between. This is one resource you can find on IG, Twitter, and Facebook.

  • High Times Magazine

No stranger to us, this is arguably one of the most significant and transcendent online marijuana-centric publications around the globe. It lends timely news surrounding the plant, as well as a wealth of other topics such as enjoying cannabis and CBD products, politics, features, and many others.

  • Old Pal Provisions (@oldpal on Instagram)

Old Pal Provisions is a cannabis company that offers a number of quality artisan goods ranging from clothes, paraphernalia to good old marijuana itself. Rather than going the more popular route and tapping influencers, this brand surely carves its own path by working with people who truly identify with cannabis culture.

Old world, groovy meets edgy, modern visuals, Old Pal succeeds in standing out from its competitors by putting up a series of posts that seemingly create a poster-like appearance. More than its eye-catching visuals, the brand is worth a visit because it continually supports and promotes causes – from the feminist movement to the recent Black Lives Matter movement.

The Bottom Line

The prevalence of cannabis in the age of social media shows that there is a high demand for content and connection with the culture. With these platforms, you can definitely immerse yourself in the movement and learn more about the plant and the culture surrounding it.

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Here’s What You Need to Know About CBD Coffee

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CBD Coffee

There’s nothing like waking up to a fresh cup of joe in the morning. After all, this powers you right up and helps you get ready not only for your work, but also for your other activities throughout the day. Since it can energize us, many people undoubtedly take one too many cups of coffee, leading to jitters, palpitations, and even anxiety.

This is where CBD coffee comes in. At first glance, this combination may seem unusual, especially when you don’t know much about this combination. With the various benefits that cannabidiol gives, it comes as no surprise that the buzz on this product has now made its way to the coffee industry. Get to know more about CBD coffee and how it works in this article.

What is CBD Coffee and How Does It Work?

CBD Coffee

Cannabidiol isn’t a new thing. As a matter of fact, this has been made legal in different parts of the globe and various states within the United States. With its legalization, it has become more popular, being incorporated with skincare to food, and everything in between.

CBD coffee is simply coffee that is made with cannabidiol extracts. These cannabidiol extracts are obtained from the hemp plant and extracts added to the coffee beans normally come in CBD oil form. This combination is ingested orally by drinking.

The drink comes together by making your usual cup of coffee and adding CBD oil afterward, although there are instant packets where you just need to add water.

Cannabidiol works by interacting with the body’s receptors found within the central nervous system, which play a part in the endocannabinoid system of the body. CBD stimulates these receptors so that the body produces endocannabinoids, helping it address chronic pain and inflammation, to name a few. Plus, this also helps provide comfort and relaxation to calm down users.

What CBD Coffee Has to Offer

  • Fewer Jitters and Anxiety

Some of the side effects that coffee brings with it are jitters or palpitations, especially when you’ve had many cups of coffee. This can also inadvertently trigger your anxiety by making your symptoms worse.

Having your coffee with some cannabidiol oil will do the opposite. Since CBD can reduce stress and anxiety, you can expect this to do the same when you take it, even when it’s paired with coffee. Coffee takes care of your energy levels for the day, while CBD addresses your freedom from stress and anxiety from all that you have to do and take on.

  • Better Sleep

Coffee usually energizes you, but CBD coffee can help individuals gain better sleep thanks to cannabidiol. This helps you not only to put your mind and body at ease, but also address any pain you might be feeling, giving you a more rested feeling than normal.

  • Address Chronic Pain

Speaking of pain, CBD does wonders in relieving chronic pain and inflammation, letting you go through the day as efficiently as you can. This is perfect for those who are suffering from back or joint conditions and even regular gymgoers who often encounter sore muscles after working out.

The Bottom Line

CBD coffee offers a number of benefits to it. With the advantages it brings, it’s well worth looking into it and trying what it has to offer. Bear in mind that its effects vary from one person to another, so it’s best to consult a doctor prior to consuming this, especially for those who have existing conditions or are taking medications.

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How Can CBD Helps in Managing Viral Diseases

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CBD and Viral Diseases

The 2020 COVID-19 pandemic has taught us a lot, especially when it comes to taking care of ourselves and protecting our loved ones against the viral disease. From using face masks, keeping ourselves hydrated all day, and even looking for different ways to manage the symptoms if you’ve been infected.

Among all the interesting remedies and treatments that we have discovered during the pandemic is the connection between CBD and viral diseases. How can the non-intoxicating compound of cannabis helps in managing viral illnesses? Let’s find out here.

CBD and Viral Diseases

One of the key cannabinoids in cannabis is cannabidiol, or CBD, which, in contrast to THC, has no psychoactive properties. Though CBD was once overlooked as a potential treatment for a wide variety of diseases, it is now getting attention as a potential therapeutic vector.

In fact, some circumstantial evidence suggests CBD could be useful for treating viral infections. One study looked into CBD’s effectiveness against Hepatitis C and B viruses. Testing for the virus was done in a culture over the course of many days.

Moreover, CBD was found to have a significant inhibitory effect on HCV cell reproduction, up to 86.4%. Researchers found out that they’re on par with those shown with interferon-alpha, a medicine now used to treat Hepatitis infections.

Researchers evaluated the development of Kaposi’s sarcoma-associated herpesvirus (KHSV) after treatment with CBD in human dermal microvascular endothelial cells. The results of the investigation demonstrated that CBD has weak antiviral activity against KSHV.

It appears that CBD inhibits the spread of KSHV-infected cells, but it has no effect on the efficiency with which the cells are infected. In addition, CBD slowed the progression of KHSV-related malignancies in healthy cells.

Can CBD Helps in Managing Symptoms of Colds and Flu?

An inflamed nose and upper respiratory tract is the root cause of the common cold. Rhinoviruses are the most common viruses responsible for respiratory illnesses including the common cold and influenza.

Some of the more frequent symptoms of a cold include a sore throat, congestion, runny nose, cough, sneezing, low fever, headaches, and body pains. While there may not be a method to completely eliminate a cold’s symptoms, most people find relief after two weeks of self-care.

CBD has shown promise as a medicinal agent for the treatment of colds due to its antibacterial and antiviral effects, which have been the subject of several research. CBD has been shown to have anti-inflammatory and analgesic effects in scientific studies.

Moreover, CBD has been shown to help those with anxiety problems get a better night’s rest, according to one research. Weak sleepers tend to be more vulnerable to catching a cold.

How to Use CBD for Colds and Flu

CBD’s potential to alleviate cold and flu symptoms including inflammation and discomfort suggests it may be useful for those suffering from these conditions. In addition, CBD oils can help those who suffer from anxiety get a better night’s rest. A lowered immune system and increased vulnerability to infection have both been related to poor sleep quality.

CBD oil or tincture is the most effective form of CBD administration for treating common cold symptoms. In most cases, CBD oils are taken sublingually and kept there for up to 60 seconds. In this way, the healing benefits may last anywhere from six to eight hours.

CBD may also be taken orally, either in gummy or capsule form, which is a wonderful method to start using CBD. This is because they are easy to use and have a consistent dose of CBD built in.

On the other hand, it’s important to know that a full-spectrum CBD oil contains all of the cannabinoids and cannabinoids-like compounds found in the cannabis plant, while broad spectrum CBD oil has virtually none. Also, isolated CBD is the purest form of CBD.

Proper Dosage of CBD

CBD has not been recognized by the FDA as a therapy option. For this reason, CBD does not have a universally accepted dose. However, as a rule of thumb, it’s best to ease into things. If you don’t have any negative reactions, you can gradually raise your CBD dosage.

On the other hand, daily microdoses of CBD can be anything from 0.5mg to 20mg. The typical flu symptom of headache may respond well to these dosages. CBD may be useful for inflammation and discomfort when taken in amounts between 10 mg and 100 mg once day.

Moreover, CBD dosages between 25 and 175 milligrams per day have been suggested for the treatment of anxiety. A strong clinical response can be achieved at these doses. However, the researchers in this study only utilized CBD isolate, not a whole-plant extract, so your mileage may vary.

Possible Risks of Using CBD Oil

Harvard Health Publishing expresses concern in a published piece that customers may not know for sure what is in the product or if the dosage information is true because of the absence of regulation.

Some CBD vendors submit their wares for third-party testing, while others don’t, leaving their customers in the dark about the exact components of the oil they’re purchasing. Since the sector is currently poorly regulated, customers frequently have no idea what is in the items until they can get their hands on the findings.

Many people in the United States are at risk for a serious interaction between CBD oil and the numerous pharmaceuticals they already use. Not only may drug interactions reduce a medication’s effectiveness, but they might also trigger unwanted negative effects.

The Legality Status of Using CBD Oil for Viral Diseases

Federal law no longer prohibits selling industrial hemp products with a THC content of less than 0.3% thanks to the passage of the 2018 Farm Bill. Although this is encouraging news, you should still research the CBD legislation in your state just to be safe.

Always keep in mind that CBD is illegal in several U.S. states. To prevent any legal consequences, you should familiarize yourself with the legislation of the various states.

Conclusion

CBD has caught the attention of the public when it comes to its potential therapeutic benefits, especially in managing symptoms of viral diseases. However, there could be risks that should be considered when deciding to use CBD for viral diseases. That said, it’s better to consult your doctor first before taking any CBD products.

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How Can CBD Affect Our Skin

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CBD is one of the few compounds that has suddenly become a hit in the skincare industry. In fact, there are now sunscreen, masks, lip balms, moisturizers, and more that contain CBD. But how can CBD affect our skin? Let’s find out here.

Benefits of CBD to the Skin

Some preliminary studies have shown promise, but a more extensive study is needed to verify the advantages for any skin disorders. Twenty persons with psoriasis or eczema were included in a brief investigation of CBD’s impact on skin disorders and any resulting scarring.

The CBD ointment was applied twice daily for a total of three months. Inflammation was decreased and other symptoms ameliorated. There were no reports of irritation or allergic responses, although the research had significant flaws.

Moreover, CBD includes several chemicals with oil-reducing, anti-inflammatory, and antibacterial characteristics that may aid in the improvement of acne. A 2019 study also suggests that CBD can help alleviate the symptoms of common skin problems including dryness and itching. Psoriasis, dermatitis, and eczema may all benefit from CBD’s anti-inflammatory qualities.

Potential Risks of Using CBD on Skin

While CBD generally has an excellent safety profile, some people can experience some discomfort when first using it. In addition to skin irritation, moderate nausea, dry mouth, diarrhea, and exhaustion are the most commonly reported adverse reactions to topical CBD treatments.

Moreover, other medication interactions might occur while using CBD products. Even topical CBD may interfere with prescriptions like antidepressants and sedatives. If you are already using any prescription medications, you should talk to your doctor before beginning CBD treatment.

However, the FDA has issued a warning not to consume any type of CBD product while pregnant or nursing. CBD goods, which include cosmetics, food, and supplements, are now under investigation by the FDA for their safety.

Be cautious to check the labels for the CBD product’s active components before using it. However, it may be difficult to determine the actual ingredients, including the amount of CBD, in a given product. Visit your physician if you need clarification.

Things to Consider Before Trying CBD for the Skin

Talk to Professionals

The use of CBD products in your skin problem treatment plan may be appropriate or perhaps not. So, if you’re presently addressing a skin issue, discuss with your dermatologist whether and how it would fit with your existing approach.

Do Your Research

While research into the optimal dosage is still in its infancy, the amount of CBD should be prominently displayed on the packaging. It’s important to remember that CBD products cannot make any claims about treating or curing an illness because of regulations from the Food and Drug Administration.

The Food and Drug Administration warns that it is too soon to tell what effect using numerous CBD products may have on your health and that it is also unclear how different CBD delivery techniques alter your body’s intake.

Do the Patch Test

CBD has a high tolerance, however, if you have sensitive skin it is still important to be sure that whatever is in the product won’t make matters worse. It is recommended to check for a rash on your forearm after using the product once or twice a day.

Takeaway

CBD, though known as the therapeutic compound of cannabis, can still offer some adverse effects on the human body. As mentioned, if it’s your first time considering using any CBD products for your skin, it’s best to consult your doctor first.

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