In recent times, the cannabis industry has been booming with no signs of slowing up soon. In the last few years, more and more states have legalized the use of cannabis. In fact, most states have legalized the use of medical cannabis, and a few have even legalized it for recreational use. Cannabis has grown from a taboo subject to a high-flying billion-dollar industry. With many people wanting to try cannabis products, it is no surprise that the industry has grown so rapidly. The industry is going through a significant change, and much of it is thanks to social media.

Here are four smart ways that cannabis companies today are utilizing the benefits of cannabis social media to promote their products and services:

1. Utilize Hashtags to your advantage.

One of the fundamental aspects of getting your post discovered by people interested in your products and services is by making sure your keyword is hashtagged in your posts. Adding a #hastag to your posts allows people searching for that specific keyword or keyword phrase to find your posts easily. This could open some excellent doors for you and your cannabis business. Not only that, by properly hashtagging your posts, you enhance your chances of making it to the coveted “explore” page on Instagram.

2. Using Facebook to promote your Cannabis Product.

If you’re in the Cannabis industry, then you need to be on Facebook. It’s as simple as that. Facebook has over 2 Billion users, and it’s estimated that around 30% of them use Facebook to find places to eat and drink and find/buy products and services. Although it’s pretty challenging to promote your cannabis products or services on FB due to its current policies, there are clever ways you can still get the word out about your brand utilizing Facebook and its pixel as a conduit. You can run campaigns both paid and unpaid that highlight the benefits of your product. Let’s say you have a cannabis gummy product; you could create an ad or post that shows how natural health can help cure anxiety and depression. Once they land on your website, your Facebook pixel will “cookie” them, and you can retarget them in another campaign where you can work on collecting email addresses to run a more targeted campaign to your desired demographic.

3. Twitter is a powerful platform for social signaling

Twitter is not just a social network. It is also a powerful platform for social signaling. In the business world, social signaling is a powerful tool. When you post a tweet on your Twitter account, not only do people on Twitter see it, but it also gets some love from Google themselves. Google sees your post and gives a tiny bit of “link juice” and some trust signals as well! This is important in terms of Search Engine Optimization(SEO).

4. Working with a TikTok Influencer to boost your cannabis brands visibility

Working with TikTok influencers can help your cannabis brand’s exposure. Tiktok has been all of the rage lately, and the engagement on that platform is immense. Cannabis brands can look to work with micro-influencers subtly to push their products to the influencer’s audience. This can be a great way to increase exposure through microchannels and influencers on TikTok.

Conclusion

Social media is a great way to promote a cannabis business in a variety of ways. Social media is generally the beginning of building your company’s presence online, but it definitely should not be your only marketing strategy. With careful thought and a little creativity, it’s possible to build a strong following and a thriving business using social media. 

We hope you enjoyed our article on how to promote your marijuana business on social media!

When it comes to stock investing, CBD is an an exciting new niche to keep an eye out for. Here’s a review of a CBD stock worth considering to add to your portfolio.

You can support the CBD industry while potentially earning from it. How do you do this? By investing in CBD stocks, of course! Here’s how you can start.

The market for cannabidiol (CBD) worldwide is expected to reach $2.74 million this year. Experts also anticipate a CAGR of around 51% by 2030. As the CBD industry across the globe continues to grow, many individuals who consume cannabis and CBD may be looking for more ways to support the sector.

Know the Risks

One mistake most beginners make is thinking that they are in for guaranteed profits. The truth is, investing in stocks is one of the riskiest decisions because it is volatile. The value of stocks fluctuates as the market rises and falls. There are a lot of factors that can influence the market including public perception of CBD and cannabis, as well as the federal standing of the plant.

The good news is stocks are also known for giving high yields. The public is also becoming more open to CBD and combined with legalizations of cannabis and other favorable legislation, the market for these continues to grow.

Understand the Difference Between Cannabis and CBD

If you are intent on supporting only CBD, then you must understand how it differs from cannabis. Now, the first thing you need to know between these two is that they exist together. By this, we are referring to the fact that the cannabis plant is the source of cannabidiol used to create all kinds of CBD products, and that CBD can only be found in the plant and hemp, a species of cannabis.

It is also worth mentioning that thanks to Farm Bill 2018, the cannabinoid is accepted in more states compared to cannabis, whether recreational or medical. So, if you are looking to invest in a more widely consumed product, the CBD sector is your best bet.

Pick the Type of CBD Stock

Now, you need to decide what kind of stocks you want to invest in. Do you want to invest in growers and relations? How about biotechnology firms focused on CBD? Perhaps you want to concentrate on suppliers and service providers that allow the industry to thrive? There are different types to choose from and choosing the right one can play a huge role in your success.

You want to choose something that you think will be around or needed for a long time. Consider the company you are investing in, as well. When it comes to choosing a specific company, your best choices are those that have a robust management team, viable strategies, and strong financial standing, just to name a few.

The Bottom Line

Investing in CBD stocks can be the best way to participate in the industry other than consuming products. By investing in the right stocks, you can start building your cannabis investment portfolio. Who knows? You just might accumulate enough wealth to reach affluence status.