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Get to Know: Women Building Their Empires with Cannabis

Stacey Wellington



Cannabis Entrepreneurs

In history, women don’t enjoy the same privileges as compared to men who were entitled to a myriad of opportunities. Up to this day, gender inequality still exists in some parts of the world, but women are starting to recognize their rights and stand up for each other and change the perception of society.

In light with this, women around the world are now making a name for themselves in different fields and industries. More importantly, some women are engaging in the cannabis industry, a multi-billion-dollar business that will soon change the world. These women are already successful in their respective careers, inspiring others to find their passion, go for their dreams and not be afraid of challenges.

Since marijuana’s legalization in some parts of the globe including Canada and selected states in the US, people have access to alternative medicine. Cannabis is known and proven to be great for alleviating pain and inflammation, so people suffering from arthritis, muscle soreness and body pain can benefit from this wonder plant.

Get to know the women who are building their empire with cannabis:

Maya Elisabeth

(CEO, and Founder of Whoopi and Maya)

Ever since college, Maya Elisabeth had a ‘very deep love’ for cannabis medicine. After graduating from the university, she started working at a local dispensary where she had the opportunity to get to know more about this plant and how patients are benefiting from it. From there, she started to study and create her own medicine and eventually founded her company, Whoopy and Maya.

The type of business she’s engaged in is mainly for medicinal purpose. The products range from cannabis oils, body balm, bath soak, edibles, and tincture. These products offer relaxation and aid to women experiencing severe pain brought on by menstrual cycle and PMS. The body rub and balm are also good for the skin and promote ease to mind and body.

Since Whoopi and Maya’s release last 2016 in California, the brand already received good reviews from customers in California and is now licensed to distribute products to Colorado. CEO and Founder Maya Elisabeth also won eight High Times Cannabis Cup awards since 2008.

Sara Batterby,

(CEO marijuana networking organization Women Grow and Hifi Farm)

Women Grow is founded in 2014, which has the goal of educating leaders on the potentials of cannabis. Sara Batterby helps shape this organization and encourages more women to rise and start cannabis businesses in different US states. Members of Women Grow get access to monthly and annual leadership events that help them expand their cannabis business and develop newer techniques.

Sara Batterby also founded Hifi Farm, which is a sustainable marijuana plantation in Oregon. According to Esquire, it is one of the ‘coolest cannabis farms in Oregon.’ Moreover, she recently founded her very own company, which is Batterby Group, which aims to support start-up investing and distributing capital. In this platform, she’s able to help passionate, driven and strong leaders who need support in their business.

Sara continues to thrive in these platforms, promoting empowerment to women who are already dominating the cannabis industry.

..some women are engaging in the cannabis industry, a multi-billion-dollar business that will soon change the world.

Jewel Zimmer

(Founder of Juna)

Before becoming an entrepreneur, Jewel was once a pastry chef, working at renowned restaurants in San Francisco and Washington, D.C. Her background to THC and CBD inspired her to discover more about marijuana and its healing properties. Being a chef too has helped her to know the importance of good ingredients to develop a good end product. One good thing about California, she has access to the best sun-grown cannabis flowers which are truly important in making cannabis products.

Currently, with Juna products, Jewel emphasized that she extracted all the botanical actives from the plant and created formulas that work for body pain and even for beauty. Microdose formulas in the form of a tincture and drops are good mood enhancers and designed to boost creativity.

The line currently enjoys international following and receives multiple good reviews from customers in San Francisco.

Jamie Perino

(Founder of Denver-based dispensary Euflora)

Before starting her own dispensary, Jamie had a realization that most dispensaries offer poor customer service which makes her uncomfortable. She emphasized that budtenders aren’t patient with her, and you must wait a long time before you get your supply. This has made her eager and determined to create something that will not just offer premium cannabis but also quality service.

She wanted clean lines, more interaction between a customer and the budtender and of course, empower women. Because she sees a great potential to this industry, Jamie wanted to revolutionize how people get their supplies and go home feeling comfortable and satisfied.

Currently, Euflora has a total of six dispensaries serving Aurora, Denver, and Longmont. It carries top-quality strains, flowers, edibles, CBD products, concentrates, topicals, and vaporizers. Its success has now reached international news and continuously enjoys high sales each month.

Olivia Mannix

 (co-founder of Cannabrand)

Starting out as a marketing officer, Olivia thought it would take her years just to ‘get a pay raise and a title change.’ So, in 2014, she and her partner started a marketing agency that’s mainly for cannabis. It is now the world’s first marketing agency of its kind and has been making headlines since.

They are providing full-service marketing services to cannabis businesses to boost their sales, get better digital presence and improve their overall branding. Moreover, they help create campaigns that work for people who are still unaware of the potentials of cannabis.

Right now, Cannabrand is a distinguished marketing agency with clients all over the United States.

Role of Women in Multi-Billion Dollar Cannabis Industries

The legalization of marijuana has brought development to the cannabis industry as more have access to medical and recreational use. Women, specifically, have seen lots of potential to marijuana in curing symptoms related to PMS, menstruation and even menopause. Those who suffer extreme symptoms can simply rub, consume or smoke cannabis to numb the pain so they are in a better mood.

Although it’s still a fact that more men are into the cannabis industry than women, the number is gradually decreasing as more women are engaging in marijuana-related businesses. In fact, according to Marijuana Business Daily, the percentage of women who held executive positions in the cannabis industry for 2015 is at 36%. This is a good number and is expected to rise through the years. Lots of opportunities await females as long as they’re committed and continue to support the cannabis industry.

Women are also seen to create a softer side on the marijuana industry, with more dispensaries providing care and education to its customers. Take the Euflora for example, the founder Jaime Perino is pushing for top-quality service aside from merely providing people with the supplies that they need. Older people with complications can benefit from this change, as long lines can be reduced, and they can learn more products that can help deal with arthritis, muscle spasms, skin, and mental conditions.

What’s in Store for Cannabis Industry

The future looks green, both literally and figuratively for the cannabis industry, with Americans spending roughly $40B annually for marijuana products and strains last 2018. In Canada, the amount is slightly lower but is significant at $6B for 2018 alone. Imagine how much more this number can increase if the whole of America and other Asian countries legalize the recreational use of this plant.

It is no wonder why CBD products are also on the rise with its non-psychoactive claim, unlike the THC compound. There are tons of products in the market ranging from beauty and skin care, cosmetics, body oils, topicals, vaporizers, edibles, and even beverages. Start-ups are also increasing in number, offering new and improved cannabis supplies that don’t need a permit to buy. In fact, in some US states, ordering marijuana supply can be as easy as ordering a burger from a fast food chain.

Indeed, the industry is fast-growing, thanks to the minds behind every brand, plus the loosening of laws and regulations in different states and Canada.

One thing is for sure there will be more innovations in the coming years with the help of researchers and scientists who are continuously unveiling the capability of marijuana. We can expect to see more findings on the plant’s healing powers and nourishing properties that are truly beneficial for the human body. Who knows, researchers can validate marijuana’s potential to eradicate life-threatening diseases such as cancer, diabetes, coronary heart disease, and neurological conditions. And finally, stigma to cannabis use can be removed, with more people becoming aware of the properties of marijuana.

For now, people can enjoy cannabis for both medical and recreational use, providing they observe proper dosage and purchase quality strains. This is essential to the experience to get the desired effect for a specific period of time. It is also important to store strains in proper places, to preserve its quality, taste, and effect.


Cannabis Lifestyle

American Eagle Outfitters to sell CBD-based Products this Year

Stacey Wellington



American Eagle to Sell CBD Products

Teen clothing and accessories retailer American Eagle Outfitters is set to sell cannabidiol-infused products later this year through a partnership with the THC and CBD product lines company Green Growth Brands Inc.

In a press released published on Thursday, Green Growth Brands revealed it will be exclusively developing and supplying American Eagle with CBD-infused personal-care products. This includes lotions, muscle balms, and other beauty products. The release also announced that the products will be sold at nearly 500 American Eagle stores starting October.

“We are very pleased to be partnering with American Eagle, a leader in the specialty retail space,” expressed Peter Horvath, the CEO of Green Growth Brands. “GGB provided the expertise necessary to develop the product formulations and packaging to create a really special line of products.”

The recent partnership had officially marked American Eagle to be the third major wholesale partner of Green Growth Brands Inc. to date. Just a month ago, Abercrombie & Fitch, also a leading teen clothing and accessories retailer and a rival of American Eagle, signed the same deal with GGB. This enables Abercrombie to sell different CBD-infused products in more than 160 of its more than 250 stores. Earlier this year, footwear and accessories retailer DSW also sealed an agreement with GGB.

Last December, President Trump signed into law the farm bill, which included a provision legalizing hemp. This has led to the visible and fast boom of the CBD industry. In fact, various beauty line giants, such as LVMH’s Sephora and ULTA Beauty Inc. have already immersed in the market for cannabis-based personal care products.

Aside from these, luxury department store chain Barney’s, along with other retailers, such as GNC, Rite Aid, and Vitamin Shoppe, has also entered the cannabis market, selling different CBD products in some of their stores across the states.

“American Eagle’s image is about positive messaging and wellness, so it’s not shocking that they would have CBD-infused products,” said Jessica Ramirez, Jane Hali & Associates analyst.

“The products complement their brand and customers,” she added.

Just this year, American Eagle has experienced a 14% drop in their shares due to an unsatisfactory profit forecast in March.

On the other hand, cannabis company Green Growth Brands Inc. continues to expand its reach with its recent acquisition and partnership deal with the U.S. cannabis company Moxie.

“As a ‘360 degree’ cannabis company, we expect to bring an expertise to each segment of the combined business: cannabis dispensaries, vertically-integrated and wholesale CBD, and wholesale cannabis consumer products,” CEO Horvath said in a separate release.





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Benefits of Medical Marijuana

Demetrix Gains $50m in Series A Funding, Aims to Brew Cannabis

Stacey Wellington



Demetrix Funds to Brew Cannabis

Demetrix Inc. recently announced its successful foray into the Series A funding round. Following this, the company garnered $50 million, which the business states will be used for researching and producing synthetic cannabinoids in the market.

The Series A funding round was led by Tuatara Capital, a New York-based investment group, together with Horizon Ventures, a Hong Kong-based firm. Based on the press release by the cannabis firm, Horizon Ventures also participated in the Series Seed round, contributing $11 million to the business.

Shaping the Future

Demetrix’s press release revealed that the global market for cannabinoids are slated to reach $100 billion comes 2029. Alongside the boom of this industry, Demetrix intends to “help the world benefit from nature’s rarest ingredients.”

Besides brewing, the startup is also looking to isolate the cannabinoids. The firm also looks to expand the business and commercialize its products in the future. With more than 100 cannabinoids being explored by the California-based startup, it believes that it can cater to different consumer product companies, including the pharmaceutical and supplement sector.

To achieve their goals, the California-based company reportedly intends to use baker’s yeast to yield a larger volume of cannabinoids. Through the company’s “industry-leading fermentation technology that accelerates the production of cannabinoid,” it hopes to shape the future of the field.

Continued Show of Support

Both Tuatara Capital and Horizon Ventures released statements revealing their promising futures by working with the cannabis firm. In the press release, Tuatara Capital partner, Marc Riiska shares that they believe Demetrix has what it takes to “consistently produce high purity, single cannabinoids in a process that easily scales to meet demands.”

Meanwhile, Patrick Zhang of Horizon Ventures state that “Demetrix is uniquely positioned to bring these compounds to market in a cost-efficient way.”

Industry Background

Demetrix chief executive officer Jeff Ubersax is planning to use technologies surrounding yeast genetics and biochemistry and applying this to cannabis. Although the business employs the same method of brewing beer, the fermentation process using the marijuana plant will produce synthetic cannabinoids instead.

While the company’s approach to making a larger volume of cannabinoids sounds promising, Tech Crunch notes the startup “has a long way to go before it becomes competitive with extracts from the marijuana plant.”

As of writing, the company has successfully raised a total of $61 million.

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Cannabis Legalization

Hawaii is the 16th to Decriminalized Cannabis in the US

Jordan Webber



Hawaii Decriminalize Cannabis

The state of Hawaii recently announced that it no longer considers possession of small amounts of cannabis a criminal offense. The decriminalization makes Hawaii the 16th in the United States’ jurisdiction to do so.

Hawaii is recognized as the first state to legalize medical marijuana back in 2000. Governor David Ige clarified that the state is not yet ready to legalize the use of marijuana for recreational purposes. Moreover, Ige “declined to sign” the law that decriminalized possession in small amounts.

However, the law will be implemented on January 11, 2020, despite the lack of the governor’s signature. This occurred because Ige failed to make his move before the deadline to veto the legislation.

With this bill in place, individuals who carry small amounts of marijuana will not be charged with a misdemeanor. The law states that individuals with “3 grams or less of weed” will be fined $130. No jail time applies for such instances.

In the past, a misdemeanor charge in Hawaii warrants up to 30 days in prison. A penalty of $1000 in fines also applied.

According to the governor of Hawaii, there are aspects of the legislation which “[he does not] like.” Ige also did not place the law on the list of laws he is deliberating for a veto.

In a news conference, the governor said that he did consider the decriminalization legislation. However, he expressed disapproval of the lack of stipulations regarding substance abuse treatments for younger individuals.

Ige remarked that while Hawaii continues to study issues encountered by other states with legal recreational marijuana, legalizing the recreational use is not yet on the agenda. He also emphasized that governors of other states “acknowledge significant problems with those measures.”

Meanwhile, eleven states (including Washington, D.C.) have laws that legalized recreational cannabis. In the latest development, Illinois is the first state to have a recreational marijuana legalization law that was signed by the state’s government. The state also allowed residents to appeal their convictions.

All other laws for recreational marijuana were made possible by ballot initiatives.

The governor’s legislation history regarding cannabis includes two vetoes for marijuana bills, which the legislature passed. He also shot down a law intended to legalize the transportation of medical marijuana from one island to another. He also prevented the passing of another law which intended to create a licensing process for industrial hemp.


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