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Get to Know: Women Building Their Empires with Cannabis

Stacey Wellington



Cannabis Entrepreneurs

In history, women don’t enjoy the same privileges as compared to men who were entitled to a myriad of opportunities. Up to this day, gender inequality still exists in some parts of the world, but women are starting to recognize their rights and stand up for each other and change the perception of society.

In light with this, women around the world are now making a name for themselves in different fields and industries. More importantly, some women are engaging in the cannabis industry, a multi-billion-dollar business that will soon change the world. These women are already successful in their respective careers, inspiring others to find their passion, go for their dreams and not be afraid of challenges.

Since marijuana’s legalization in some parts of the globe including Canada and selected states in the US, people have access to alternative medicine. Cannabis is known and proven to be great for alleviating pain and inflammation, so people suffering from arthritis, muscle soreness and body pain can benefit from this wonder plant.

Get to know the women who are building their empire with cannabis:

Maya Elisabeth

(CEO, and Founder of Whoopi and Maya)

Ever since college, Maya Elisabeth had a ‘very deep love’ for cannabis medicine. After graduating from the university, she started working at a local dispensary where she had the opportunity to get to know more about this plant and how patients are benefiting from it. From there, she started to study and create her own medicine and eventually founded her company, Whoopy and Maya.

The type of business she’s engaged in is mainly for medicinal purpose. The products range from cannabis oils, body balm, bath soak, edibles, and tincture. These products offer relaxation and aid to women experiencing severe pain brought on by menstrual cycle and PMS. The body rub and balm are also good for the skin and promote ease to mind and body.

Since Whoopi and Maya’s release last 2016 in California, the brand already received good reviews from customers in California and is now licensed to distribute products to Colorado. CEO and Founder Maya Elisabeth also won eight High Times Cannabis Cup awards since 2008.

Sara Batterby,

(CEO marijuana networking organization Women Grow and Hifi Farm)

Women Grow is founded in 2014, which has the goal of educating leaders on the potentials of cannabis. Sara Batterby helps shape this organization and encourages more women to rise and start cannabis businesses in different US states. Members of Women Grow get access to monthly and annual leadership events that help them expand their cannabis business and develop newer techniques.

Sara Batterby also founded Hifi Farm, which is a sustainable marijuana plantation in Oregon. According to Esquire, it is one of the ‘coolest cannabis farms in Oregon.’ Moreover, she recently founded her very own company, which is Batterby Group, which aims to support start-up investing and distributing capital. In this platform, she’s able to help passionate, driven and strong leaders who need support in their business.

Sara continues to thrive in these platforms, promoting empowerment to women who are already dominating the cannabis industry.

..some women are engaging in the cannabis industry, a multi-billion-dollar business that will soon change the world.

Jewel Zimmer

(Founder of Juna)

Before becoming an entrepreneur, Jewel was once a pastry chef, working at renowned restaurants in San Francisco and Washington, D.C. Her background to THC and CBD inspired her to discover more about marijuana and its healing properties. Being a chef too has helped her to know the importance of good ingredients to develop a good end product. One good thing about California, she has access to the best sun-grown cannabis flowers which are truly important in making cannabis products.

Currently, with Juna products, Jewel emphasized that she extracted all the botanical actives from the plant and created formulas that work for body pain and even for beauty. Microdose formulas in the form of a tincture and drops are good mood enhancers and designed to boost creativity.

The line currently enjoys international following and receives multiple good reviews from customers in San Francisco.

Jamie Perino

(Founder of Denver-based dispensary Euflora)

Before starting her own dispensary, Jamie had a realization that most dispensaries offer poor customer service which makes her uncomfortable. She emphasized that budtenders aren’t patient with her, and you must wait a long time before you get your supply. This has made her eager and determined to create something that will not just offer premium cannabis but also quality service.

She wanted clean lines, more interaction between a customer and the budtender and of course, empower women. Because she sees a great potential to this industry, Jamie wanted to revolutionize how people get their supplies and go home feeling comfortable and satisfied.

Currently, Euflora has a total of six dispensaries serving Aurora, Denver, and Longmont. It carries top-quality strains, flowers, edibles, CBD products, concentrates, topicals, and vaporizers. Its success has now reached international news and continuously enjoys high sales each month.

Olivia Mannix

 (co-founder of Cannabrand)

Starting out as a marketing officer, Olivia thought it would take her years just to ‘get a pay raise and a title change.’ So, in 2014, she and her partner started a marketing agency that’s mainly for cannabis. It is now the world’s first marketing agency of its kind and has been making headlines since.

They are providing full-service marketing services to cannabis businesses to boost their sales, get better digital presence and improve their overall branding. Moreover, they help create campaigns that work for people who are still unaware of the potentials of cannabis.

Right now, Cannabrand is a distinguished marketing agency with clients all over the United States.

Role of Women in Multi-Billion Dollar Cannabis Industries

The legalization of marijuana has brought development to the cannabis industry as more have access to medical and recreational use. Women, specifically, have seen lots of potential to marijuana in curing symptoms related to PMS, menstruation and even menopause. Those who suffer extreme symptoms can simply rub, consume or smoke cannabis to numb the pain so they are in a better mood.

Although it’s still a fact that more men are into the cannabis industry than women, the number is gradually decreasing as more women are engaging in marijuana-related businesses. In fact, according to Marijuana Business Daily, the percentage of women who held executive positions in the cannabis industry for 2015 is at 36%. This is a good number and is expected to rise through the years. Lots of opportunities await females as long as they’re committed and continue to support the cannabis industry.

Women are also seen to create a softer side on the marijuana industry, with more dispensaries providing care and education to its customers. Take the Euflora for example, the founder Jaime Perino is pushing for top-quality service aside from merely providing people with the supplies that they need. Older people with complications can benefit from this change, as long lines can be reduced, and they can learn more products that can help deal with arthritis, muscle spasms, skin, and mental conditions.

What’s in Store for Cannabis Industry

The future looks green, both literally and figuratively for the cannabis industry, with Americans spending roughly $40B annually for marijuana products and strains last 2018. In Canada, the amount is slightly lower but is significant at $6B for 2018 alone. Imagine how much more this number can increase if the whole of America and other Asian countries legalize the recreational use of this plant.

It is no wonder why CBD products are also on the rise with its non-psychoactive claim, unlike the THC compound. There are tons of products in the market ranging from beauty and skin care, cosmetics, body oils, topicals, vaporizers, edibles, and even beverages. Start-ups are also increasing in number, offering new and improved cannabis supplies that don’t need a permit to buy. In fact, in some US states, ordering marijuana supply can be as easy as ordering a burger from a fast food chain.

Indeed, the industry is fast-growing, thanks to the minds behind every brand, plus the loosening of laws and regulations in different states and Canada.

One thing is for sure there will be more innovations in the coming years with the help of researchers and scientists who are continuously unveiling the capability of marijuana. We can expect to see more findings on the plant’s healing powers and nourishing properties that are truly beneficial for the human body. Who knows, researchers can validate marijuana’s potential to eradicate life-threatening diseases such as cancer, diabetes, coronary heart disease, and neurological conditions. And finally, stigma to cannabis use can be removed, with more people becoming aware of the properties of marijuana.

For now, people can enjoy cannabis for both medical and recreational use, providing they observe proper dosage and purchase quality strains. This is essential to the experience to get the desired effect for a specific period of time. It is also important to store strains in proper places, to preserve its quality, taste, and effect.


Cannabis News

Quebec Raises Legal Age of Cannabis Consumption

Jordan Webber



Quebec Raises Legal Age of Cannabis Consumption

Last October 29, 2019, the Quebec government passed Bill 2, effectively changing the legal age of cannabis consumption from 18 to 21. The new law is slated to take effect come January 1, 2020.

Following the Coalition Avenir Quebec’s (CAQ) provincial election in December of 2018, the local Quebec government now has a say in how they will manage the legal age of marijuana consumption in their area. While the federal government of Canada observes the minimum age of use at 18, it also allows other provinces within the country to implement the legal age they deem fit.

Quebec and Cannabis Law

Most provinces and territories in the country have chosen 19 as the legal age, with the exception of Alberta who designated 18 as its legal age.

Changes in Quebec’s laws comes after the government’s reservations on pushing marijuana towards the younger market. Junior health minister Lionel Carmant said he was concerned over the possible effects of marijuana on the minds of young adults. During an interview, Carmant said, “we really want to protect our teenagers, which are most vulnerable to cannabis.”

While Carmant expressed satisfaction over the government’s approach, many other detractors expressed violent reactions. For one, the Quebec Association of the Cannabis Industry (AQIC) said doing this “[pushes] the most vulnerable consumers to the black market.”

After passing Bill 2, the AQIC issued a statement, with Francois Limoges saying the desire to legalize marijuana stemmed from Canada’s desire to provide a safe, legal, and regulated market for all Canadians. With the new bill, Limoges states that the province of Quebec only seemed to move backwards.

Other political entities who expressed disdain over Quebec’s decision were health professionals as well as Justin Trudeau, the prime minister of Canada. Quebec Solidaire remarked that “the CAQ is creating two classes of adults,” highlighting the ability of these 18-year-olds while questioning the ability of these youngsters to decide their take on cannabis.

Although the law had good intentions for its citizens, Marianne Dessureault remarked that the allegations of the government against cannabis were unfounded and had no scientific basis.

Apart from raising Quebec’s age of use to 21, they also set to ban the sale of cannabis products on the market, with emphasis on edibles such as candies, desserts, and chocolate. These products, however, will become legal to the rest of Canada by mid-December this year. In line with Canada’s cannabis 2.0 or the second wave of legalization, these products will be made available to the public come mid-December.

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Cannabis News

New Jersey Community College Launches Cannabis Course

Jordan Webber



New Jersey Launches Cannabis Class

New Jersey-based Atlantic Cape Community College introduced a zero-credit cannabis course within the institution. The course is titled, “Cannabis 101: Essential Knowledge for a Growing Industry.”

Thre are now 13 students have already enrolled for the six-week course. The class reportedly started last month.

In attempts to provide more insight on the flourishing cannabis industry, the Atlantic Cape Community College launched a course that delves deeper into the industry. Vice President of Academic Affairs Josette Katz said the course “[is] an overview. Rather than starting out with a credit class, we wanted to gauge the interest that the constituents in Atlantic and Cape May counties had on the topic.”

Cannabis Course – How it Came to Be

The course’s introduction to the college comes amid the legalizations happening left and right in the United States. Moreover, the class comes at a crucial time in history, in particular, during the continued pursuit of obtaining state cannabis licenses and providing more dispensaries and marijuana facilities in various locations of the country.

The zero-credit course is done with support and participation with the New Jersey CannaBusiness Association. The organization reportedly helps college students and faculty alike to shed more insight on cannabis from an academic perspective.

After holding the short course, Katz expressed her sentiments, saying the college hopes to gain more understanding and awareness about the pans student have after learning about the cannabis industry. Following student feedback, Atlantic Cape will provide classes as a response to the enthusiasm and reception of the initial offering.

Apart from the Atlantic Cape Community College, other educational centers have already pioneered this in the state. Ashbury Park Press shares that Stockton University and Union County College have also debuted cannabis-centric courses within their institutions. Both of the classes were also done in partnership with CannaBusiness Association. The course names supposedly took on a pun-filled name.

Of these courses, Stockton University initially offered a minor in cannabis studies in 2018. As the interest of the students and the public grew, so did the course offerings by the New Jersey-based university.

Besides education access to this budding industry, the New Jersey educational institutions also look forward to providing research and internship opportunities in the future.

Currently, the state of New Jersey has strengthened its medical marijuana program for patients. Today, approximately 51,000 patients, 2,000 caregivers, and 1,000 doctors have joined in on the initiative. However, the state remains at a standstill on the legalization of recreational cannabis in the area.

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Cannabis News

German Resto Accidentally Served Cannabis Cake at a Funeral

Stacey Wellington



German Resto Accidentally Served Cannabis Cake at a Funeral

German police recently reported that a funeral party in the city of Rostock was supplied with cannabis cake. The Guardian reported that the restaurant served the marijuana-infused cake by mistake.

According to the authorities, attendees of the burial in Wiethagen stopped by the resto after the funeral for coffee and cake, in accordance with German customs. However, 13 people reported feeling dizzy and nauseous after consuming the cake served by the restaurant. The mourners also required medical assistance.

Upon examining the case, police discovered that the confection served by the restaurant was laced with the plant. According to the report, the staff responsible for the cakes asked her daughter to bake the cake.

The 18-year-old daughter obliged, however, opted to bake another one for a different event. The other cake was infused with cannabis. When the mourners ordered confections, the mother mistakenly served the cannabis-laced cake.

As of this writing, the staff’s daughter is currently being investigated.

Cannabis Legalization in Germany

The incident occurred back in August and that authorities decided to make it public recently as respect to the funeral attendees.

With this incident, there is no better time to discuss the status of marijuana legalization in Germany. German Chancellor Angela Merkel’s party, Christian Democratic Union (CDU) has recently been considering the complete legalization of the plant, Deutsche Welle reported.

Maria Wendt, CDU’s interior policy spokesperson, said that “cannabis could be freed for personal use, of course with controlled production and distribution.” She also noted that the “resources freed in the police and judiciary should be used to fight the illegal trade” of the plant.

The CDU’s complete shift in its stance of marijuana came in light of the new drug czar’s liberal stand on the matter. According to drug commissioner Daniela Ludwig, it is important to “stop with the ideologically charged black-or-white debates” regarding cannabis. She also stated that drug-related laws should focus on practicality as a progressive approach can help protect the health of the people.

Currently, the plant is only legal for medicinal use. The Federal Institute for Drugs and Medical Devices allow the cultivation, selling, owning and exportation of the plant, as long they the interested parties acquire permission.

Regarding prosecution, Germany typically does not take cases involving possession of 6 grams or less to court. This limit is agreed upon by interior ministers in 2018.

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